Punched in the ribs, looks strange.. what happened to it?

you should visit your doctor. the blood is a sign of internal bleeding. about 4 months ago my dad broke his ribs and it just felt bruised and a little awkward trying to breathe. 3 days after he hurt his ribs he decided to go into the doctors. so yes they were broken and if yours are broken all they do is pain medication and wrap your ribs. if you have massive internal bleeding you will need more than that though. you should see a doctor though. and dont be too scared just be informed and see whats going on when you ask your doctor. and don't break up any more fights in the time being. hope you feel better and hope this helped.